Privacy Policy — The Adventure Dog App

Last updated: 6 September 2026

1. Who we are

The Adventure Dog App is an online and mobile service that helps dog owners discover, add, review and explore dog-friendly locations and activities.

The Adventure Dog App is operated by:

Adam Christopher Pitchford
Trading as The Adventure Dog App
27 The Cabin
Pisces Country Park
Bedford Bank
Welney
Wisbech
PE14 9RJ
United Kingdom

Email: theadventuredogapp@gmail.com
Website: theadventuredogapp.com

For the purposes of UK data protection law, Adam Christopher Pitchford trading as The Adventure Dog App is the data controller of the personal information described in this Privacy Policy.

This means we determine why and how personal information is used in connection with The Adventure Dog App.

2. Scope of this Privacy Policy

This Privacy Policy explains how we collect, use, store and disclose personal information when you:

  • create or use an account;
  • create or maintain a profile for yourself or your dog;
  • use location-based features;
  • add a dog-friendly spot;
  • upload a photograph;
  • leave a rating or review;
  • save or favourite content;
  • report content;
  • use our website;
  • submit our contact form;
  • communicate with us; or
  • otherwise use The Adventure Dog App.

The Service is intended only for people aged 18 or over.

3. Information we collect

3.1 Account information

When you create or use an account, we may process:

  • your name;
  • email address;
  • account credentials;
  • profile photograph or dog photograph;
  • authentication information;
  • account identifiers; and
  • information provided through Google or Apple sign-in where you choose to use those services.

Passwords and authentication are handled through the authentication facilities used by our platform provider. We do not need to know your plain-text password.

3.2 Dog profile information

You may choose to provide information about your dog, including:

  • dog's name;
  • dog's breed;
  • dog's age;
  • dog's photograph; and
  • dog's favourite activity.

Your dog's name may also be displayed publicly on the community leaderboard alongside your points total.

Please avoid including unnecessary personal information about yourself or another person in your dog's profile.

3.3 Location information

With your device's permission, The Adventure Dog App can access your device's location while you are actively using the app.

This is used to position the map around your current location and provide location-related functionality such as finding nearby places.

Your live/current GPS location is not stored in The Adventure Dog App's database, is not displayed to other users and is not used by us to track your location in the background.

Your device location is accessed transiently while the relevant functionality is being used.

You can control location permissions through your device or browser settings. Some map and nearby-location features may not work correctly if you disable location access.

Location coordinates associated with places that users deliberately submit to the community map are different. Those coordinates form part of the submitted place and are stored and displayed to users because the purpose of the Service is to allow people to discover those locations.

3.4 Community places

When you add a spot, we may process:

  • place name;
  • map coordinates;
  • description;
  • selected activity categories;
  • selected amenities;
  • photograph, where supplied;
  • account identifier of the person who submitted the place; and
  • technical/database information associated with the submission.

Activity categories may include Walk, Hike, Run, Swim, Bike and SUP.

Amenities may include water, shade, parking, off-lead areas, fencing, restrooms, poo bins, livestock information and suitability for reactive dogs.

Your account identity may be retained internally to administer submissions but is not ordinarily displayed publicly alongside the place.

3.5 Reviews

When you review a location, we may process:

  • a 1–5 star rating;
  • written review/comment;
  • your dog's name, where provided;
  • photograph, where provided;
  • the place being reviewed;
  • your internal account identifier; and
  • associated technical/database information.

Reviews may be displayed publicly.

Your personal name, account name and profile are not intended to be displayed publicly with a review. Where you provide your dog's name, a review may be presented using wording such as "by [dog's name]'s human."

You should not include sensitive personal information, private information about another person or information that you do not want made public within a review, description or photograph.

3.6 Reports

If you report a place, we may process:

  • the place reported;
  • reason for reporting;
  • additional details you provide;
  • your account information or identifier where associated with the report; and
  • information required to investigate and resolve the report.

Reports may relate to spam or misleading information, inappropriate content, dangerous or unsafe locations, duplicates or other concerns.

3.7 Contact information

If you contact us through the website or by email, we may process:

  • your name;
  • email address;
  • message;
  • correspondence with you; and
  • other information you voluntarily provide.

3.8 Technical information

When you use an online service, certain technical information may necessarily be processed by hosting, authentication, mapping and infrastructure providers. This can include IP address, browser/device information, request information and security or server logs.

The Adventure Dog App does not currently use a dedicated analytics SDK or advertising/tracking system.

4. How and why we use your information

We may use personal information to:

  • create and administer accounts;
  • authenticate users;
  • provide and operate the Service;
  • maintain profiles;
  • provide maps and location-based functionality;
  • allow users to submit locations;
  • publish community content;
  • provide ratings and reviews;
  • store and display photographs;
  • provide saved/favourite functionality;
  • investigate reports;
  • moderate inappropriate, unsafe, misleading or unlawful content;
  • protect the security and integrity of the Service;
  • prevent misuse, fraud and abuse;
  • respond to enquiries and support requests;
  • administer account deletion and privacy requests;
  • enforce our Terms & Conditions;
  • comply with legal obligations; and
  • establish, exercise or defend legal claims where necessary.

5. Lawful bases

Under UK data protection law, we need a lawful basis for processing personal information. Depending on the circumstances, we primarily rely upon:

Contract — where processing is necessary to provide the account and Service you request under our Terms & Conditions.

Legitimate interests — where processing is reasonably necessary to operate, secure and moderate the Service, maintain a useful community map, investigate reports, prevent abuse and protect our users and Service, provided those interests are not overridden by your rights and interests.

Legal obligation — where processing is necessary to comply with applicable law or a valid legal requirement.

Consent — where applicable, including where your device asks whether you wish to permit access to your location or where another specific consent is required.

Where processing is based on consent, you may withdraw that consent. For example, you can withdraw device location permission through your device settings.

6. Information you make public

The Adventure Dog App is built around community-generated location information. Information you deliberately submit for publication may therefore be visible to other users, including:

  • places;
  • descriptions;
  • location coordinates;
  • categories;
  • amenities;
  • photographs;
  • ratings;
  • review text; and
  • your dog's name where you choose to include it with a review.

Do not submit information or photographs that you do not have the right to publish.

You should avoid uploading photographs containing identifiable people unless you have an appropriate right or permission to do so.

7. Third-party services

We use third parties where necessary to provide the Service.

Base44

The Adventure Dog App uses Base44 as its application platform and infrastructure provider, including hosting, database functionality, authentication and file/photo storage.

Base44 processes relevant personal information on our behalf as a data processor.

OpenStreetMap

OpenStreetMap map tiles are used to provide map backgrounds.

Requests for map tiles may necessarily disclose technical information such as IP address and the map tiles or areas requested to the relevant infrastructure.

Nominatim

Nominatim/OpenStreetMap services are used for location search. Search text entered into location search may be sent to that service to return matching locations.

Google Maps

Where you select a Directions feature, you may be directed to Google Maps with the relevant destination coordinates.

Google will process information in accordance with its own terms, privacy policies and settings.

Google and Apple authentication

Where you choose to sign in using Google or Apple, those providers process information in connection with authentication in accordance with their respective privacy practices.

8. International transfers and US storage

The Adventure Dog App is operated from the United Kingdom, but its current Base44 infrastructure stores account data, application/database information and user-uploaded files in the United States.

This means personal information may be transferred outside the United Kingdom.

Where personal information is subject to a restricted international transfer under UK data protection law, we require an appropriate safeguard or other lawful transfer mechanism to be used.

Base44's data-processing arrangements provide mechanisms for international transfers, including applicable adequacy mechanisms and contractual safeguards.

You may contact us if you would like further information about safeguards relevant to your personal information.

9. How long we keep information

We do not keep personal information for longer than reasonably necessary for the purposes for which it was collected, including relevant legal, security, dispute-resolution and regulatory requirements.

Generally:

  • account and profile information is retained while your account remains active;
  • account/profile information is deleted or anonymised following account deletion, subject to information we reasonably or legally need to retain;
  • support correspondence may be retained for as long as reasonably necessary to deal with the enquiry and related legal or administrative requirements;
  • reports and moderation records may be retained where reasonably necessary to protect users, prevent abuse, maintain records of moderation decisions or establish or defend legal claims;
  • security and technical logs may be retained for appropriate security and operational periods; and
  • backups may temporarily retain deleted information until overwritten through the ordinary backup process.

Community contributions such as places, reviews and photographs may remain after you delete your account so that account deletion does not unnecessarily damage the community database.

Where appropriate, the association between retained community content and the deleted account will be removed or anonymised when it is no longer necessary to retain that association.

You may request removal of personal information contained within previously submitted community content. We will assess such requests in accordance with applicable data protection law.

10. Account deletion

You can initiate deletion of your account from within the app through:

Profile → Settings → Delete Account

Deleting your account does not necessarily delete every piece of community content you previously contributed.

You may also contact theadventuredogapp@gmail.com regarding deletion of your account, submitted content or personal information.

Where required for distribution through an app store, we will also provide an external method of requesting account deletion through our website.

11. Cookies and similar technologies

The Adventure Dog App does not currently use advertising cookies or third-party analytics/tracking cookies.

Strictly necessary or functional technologies may be used where required to operate the Service, including maintaining authentication sessions and keeping users securely logged in.

If we introduce non-essential analytics, advertising or similar tracking technologies in future, we will update our practices and obtain consent where required.

12. Marketing

We do not currently use your personal information for marketing newsletters or advertising.

We may send essential service communications such as account verification, password reset, security, support or important service-related messages.

13. Security

We take reasonable technical and organisational measures intended to protect personal information.

We also rely upon security measures implemented by the providers supplying our infrastructure.

However, no internet service or storage system can be guaranteed to be completely secure.

You are responsible for keeping your account credentials secure.

14. Your data protection rights

Depending on the circumstances and applicable law, you may have rights including:

  • the right of access to your personal information;
  • the right to rectification of inaccurate information;
  • the right to erasure in certain circumstances;
  • the right to restrict processing in certain circumstances;
  • the right to object to certain processing;
  • the right to data portability in certain circumstances; and
  • the right to withdraw consent where processing relies upon consent.

These rights are not absolute and exemptions may apply.

You may have the right to object to processing based upon our legitimate interests in certain circumstances.

To exercise a privacy right, contact: theadventuredogapp@gmail.com

We may need to verify your identity before fulfilling a request.

15. Complaints

If you have concerns about how we handle your personal information, please contact us first so that we have an opportunity to investigate.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.

Information Commissioner's Office

16. Children

The Adventure Dog App is intended only for people aged 18 or over.

You must not create an account if you are under 18.

If we become aware that an account is being used by someone under 18, we may suspend or delete the account and take appropriate steps regarding associated personal information.

17. Changes to this Privacy Policy

We may update this Privacy Policy as the Service, our technology, our data practices or applicable law changes.

Where changes are significant, we may provide additional notice through the app, website, email or other appropriate means.

The date at the top of this policy identifies when it was last updated.

18. Contact us

For privacy enquiries or requests:

Adam Christopher Pitchford
Trading as The Adventure Dog App
27 The Cabin
Pisces Country Park
Bedford Bank
Welney
Wisbech
PE14 9RJ
United Kingdom

Email: theadventuredogapp@gmail.com
Website: theadventuredogapp.com